![logo draftai [Recovered]-02.png](https://static.wixstatic.com/media/c66d1c_510b72f2d27549febe0744cf0f80cf3e~mv2.png/v1/fill/w_980,h_242,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/logo%20draftai%20%5BRecovered%5D-02.png)
Hi My name is Eeza.
With over 8 years in UX, branding, and digital marketing, I use systems thinking and experimentation to define the right problems and shape purposeful, insight-driven solutions.
.png)
What I value
Start with the problem
I begin by understanding users, systems, and context before jumping into solutions. Research, data, and usability principles guide my decisions — not assumptions or visual preferences
Design for complexity
I work at a systems level, connecting flows, features, and constraints to create experiences that are clear, scalable, and consistent across products.
Work through collaboration
I value curiosity over judgement and communicate design rationale clearly, building trust with product, engineering, and business teams to move decisions forward together.
Keep learning
I’m currently deepening my background in psychology to strengthen how I understand behaviour, communicate intent, and design with greater empathy.
Awards and learnings
- UX Design Career Accelarator
(4 Months) — CuriousCore, 2022
- Supercharge your marketing with Ai
— Rocket Academy, 2023
- Design with AI Course — ADPlist, 2023
- ADPList Product Management with Ai — ADPlist, 2023
Certification
- Skillsfuture: Soft Landing a career in Tech - Panelist speaker
Speaking